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its nice to see that new things develop and you seem to get a new grip on soup,
but this advertisement positioning is ugly and takes away a distinct feeling of esthetic, that in my opinion, plays an important role for many users in defining themselfs in the image of their soup.
Of course at the same time, because of this presence, it actually gets attention but I don't believe that the esthetic devaluation goes in the right direction.
Other solution (e.g. easily reachable micropayment, rallies) with integration of the soup community should play part.

Don't be the product, buy the product!